How Sunrise Oral Surgery books $9,000 in monthly production from calls that used to go unanswered

Summary

Sunrise Oral Surgery is an oral surgery practice focused primarily on extractions that accepts Medicaid. This means operating at high call volume and high web traffic, and before Arini, this led to high a missed call rate. Sunrise took Arini live started with a focused scope, booking consultations and handling basic patient intake. Within a few months, Arini began capturing $9k in additional production per month on average for the practice.

Challenge

Before deploying Arini, Sunrise OS had 4 front desk staff yet was still missing a significant share of incoming demand from their Medicaid patient population. The problem was not headcount. It was timing. Patients don't call evenly throughout the day. They call all at once, during the same busy windows, and having four people available does not mean someone is always free. Overflow calls and after-hours calls had nowhere to go. Voicemail. Patients moved on.

For an oral surgery practice where a single consultation can represent thousands of dollars in production, every missed call is a massive opportunity lost.

Implementation

Given the complexity of oral surgery cases and pre-surgical intake requirements, Sunrise OS started with a focused scope: Arini books consultations and collects basic patient information. A team member then follows up to confirm the appointment, gather clinical details, and build rapport before the visit.

Sunrise decided to deploy Arini’s inbound call-handling agent and online scheduling module to capture consultations from website visitors.

The onboarding went deeper than a standard deployment. Multiple sessions with the Arini team were spent mapping out every scenario specific to their practice, building logic for where patients should go based on their responses. Max and Ian each brought their own skepticism about putting AI in front of oral surgery patients with complex cases. The depth of that process addressed it.

"You couldn't copy and paste what we did at our practice with another one because of all the parameters and logic trees. The customizability was phenomenal." - Ian McCusker

Results

After going live, Sunrise OS was finally able to efficiently capture the demand their Medicaid patient population had always represented but the practice couldn't consistently reach.

In just the first few months, Sunrise began capturing $9k in additional production value per month on average. Quarter over quarter, the results kept compounding. The McCusker brothers put it plainly:

"If we could spend a few hundred on Google ads and get back $27,000 in production, it would be one of the best marketing campaigns we've ever run. Arini is actually outperforming that." - Max McCusker

The math is straightforward. For an oral surgery practice where a single case covers the cost of the software many times over, less than one booked appointment per month is enough for Arini to pay for itself.

Closing

Oral surgery is often written off as too complex for AI. Sunrise OS's experience says otherwise. Starting narrowly, consultation booking and basic information collection was enough to generate significant ROI within the first 30 days. The practice has grown and Arini has grown with it. The next phase is expanding Arini's role to handle a larger share of the intake conversation, eventually covering the majority of every call that follows a predictable script.

For any oral surgery practice losing calls to overflow and after hours, the starting point does not need to be complicated. Book the consultation. Capture the patient. The rest follows.