[DSO] Unified Dental Care: How Arini enabled rapid growth in record time

Unified Dental Care, a fast-growing dental support organization (DSO) in Michigan with 8 locations, faced the challenge of efficiently scaling operations while maintaining service quality and costs during a period of rapid growth and acquisitions. Finding a reliable and scalable AI receptionist solution to streamline operations was mission-critical.

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Implementation

In October 2024, Arini was introduced as an overflow inbound call answering service at two pilot locations. During the onboarding, the Unified team worked closely with Arini’s implementation engineers to customize scheduling logic, call flow, verbiage, and the AI's knowledge base to optimize each call and increase conversion.

Within just five days of the pilot, Unified recognized Arini’s potential and decided to have it handle every single inbound call — thousands per day. Following the first month, Unified rolled out Arini to all its locations, tasking it with answering 100% of inbound calls — booking thousands of appointments every month.

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Exceptional Results in Record Time

The results:

• 12% revenue growth: Arini generated over $100k in additional monthly revenue
• 17% reduction in headcount by offloading the tasks of answering calls from the front desk staff
• 24% increase in profits by reducing costs and increasing the number of booked appointments as 100% of calls are beinganswered

Arini has been a vital partner in driving operational efficiency and scalability to Unified Dental Care’s fast growth.

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"With Arini, we’ve experienced a 12% increase in revenue by not missing calls (over $100K a month) and a 17% reduction in headcount, resulting in a 24% profit increase. Arini has been instrumental in helping us manage our workforce and scale strategically while we acquire more practices."
Olaide Lawal, President of Unified Dental Care